| Industry | Startup Phase (10-20% of gross revenue) | Growth Phase (7-15% of gross revenue) | Mature Phase (5-10% of gross revenue) |
|---|---|---|---|
| B2C (Business-to-Consumer) | 15-20% | 10-15% | 5-10% |
| B2B (Business-to-Business) | 10-15% | 7-10% | 5-7% |
| Services (e.g., Professional, Health & Wellness) | 12-18% | 10-12% | 5-10% |
| Real Estate | 12-18% | 8-12% | 5-10% |
| Automotive | 15-20% | 10-15% | 8-12% |
| Insurance | 10-15% | 7-10% | 5-7% |