Email Chains

Rentwell — Today’s 1‑Pager (Amanda)

What’s been accomplished (so far)

1) Local SEO + avatar page system is mapped

• Built a 3×3 avatar matrix (3 geos × 3 property profiles = 9 segments) with a repeatable page outline.
• Matrix hub + templates live here: Rentwell Local SEO + Avatar Sitemap

2) Roles + handoffs are being organized (no single points of failure)

• We’re aligning who owns what across website, CRM, tracking, and content, so staff can pick up where someone else left off.

3) Tool access is partially in place

• We do have access to Google Analytics (GA4) and Google Search Console (GSC).
• Still need to confirm if access is Admin/Owner vs Viewer/Editor, and which Rentwell emails are the permanent owners.

The “unlock list” (what we really need next)

A) Domain / DNS / Security

1. GoDaddy login / admin access (domain registrar)
2. Cloudflare login / admin access (DNS + security/firewall)

B) Measurement / Tagging

1. Google Tag Manager (GTM)
   • Legacy ownership is unclear. If no clear owner, we should spin up a fresh GTM container under the correct Rentwell Google identity and connect it cleanly.

C) Paid Media